Crafted in London, blending heritage, innovation & the spirit of the city, Chelsea Football Club are proud to announce Nicholson, one of London’s most historic cocktail brands, as the club’s Official Cocktail Supplier.
This new agreement marks a meeting of two iconic names born and bred in London - a fusion of tradition, innovation, and shared values. From the streets of Chelsea to the energy of the London night, both Chelsea FC and Nicholson cocktails were born in and inspired by the city we call home.
The club will be working with Nicholson to elevate the matchday experience for fans at both Stamford Bridge & Kingsmeadow. Starting off at the Men’s home fixture against Fulham on Saturday 30th August and then the women's teams first game of the season on Friday 5th September, against Manchester City, fans will be able to enjoy a variety of pre-mixed cocktails.
In line with its innovative vision for the category, Nicholson will be introducing a pioneering tap-based cocktail system at Stamford Bridge, giving fans more choice and time to enjoy a cocktail experience on matchday. A low-alcohol option is also being planned for as part of a shared commitment to support responsible enjoyment and choice for all fans.
The agreement will also see a focus on Chelsea FC Women’s team, with Nicholson pre-mixed cocktails available for fans in the industry leading ‘Bottomless at the Bridge’ as well as other hospitality and GA areas across both stadiums. Fixtures for the women’s team will also see the launch of in-bowl drinking this season at some selected matches at Stamford Bridge, where Nicholson products will be available for fans to enjoy.
Oliver Boden, Partnership Sales Director for Chelsea Football Club, said: “We’re delighted to welcome Nicholson as an official supplier of Chelsea Football Club. As a brand with deep London roots and a clear passion for innovation, Nicholson aligns perfectly with the club and our vision for enhancing the matchday experience for all fans. This venture will bring fresh and exciting products to our venues and offer fans new, high-quality ways to enjoy their time with us.”
Alex Johns, CEO of Nicholson, said “We’re incredibly proud to work with Chelsea FC to bring Nicholson’s unique range of pre-mixed cocktails to fans in every format from cans and bottles to on-tap serves delivered with speed and efficiency for the ultimate fan experience. Just like Chelsea FC, we stand for heritage, innovation and excellence, and this agreement gives us the perfect stage to share our range with one of the most passionate fanbases in the world.”
